What is SEO?


What is SEO?

SEO stands for Search Engine Optimization. In Search Engine Optimization, the process is followed to improve the quality as well as the quantity of the website traffic. Additionally, it gives exposure to your brand via non-paid or organic search results.
In simple terms, Google understands what people are searching for online, the answers they are searching, the words they are using to search and the type of content they want to consume.
All these things contribute to the term SEO. But this is just one side of the SEO coin. The other side of the SEO coin includes delivering the results such that the audience can find and
If you are a website owner, you should know both, your audience’s intent and the way to deliver it via SEO.
Don’t be nervous if you are completely new to this term. There are several digital marketing agencies that help you to do SEO for your website. You just need to find the right one.


You might be browsing hundreds of sites daily, if that is too much then at least 50 maybe. But the number doesn’t matter here. What matters is the site you select for your further work. You might either browse a shopping site or a business site as per your preference. This too. It doesn’t matter at all.
How to do you select which is the best one from the ten sites that appear on the first page of Google? You might be thinking how silly this question is, but it’s really that important.
If I am not wrong, you select the website that ranks first on the page. Guessed it correctly!
Why do you select the first one and why not the second or third one?
The answer would be that “we trust Google”. Of course, we all do!
Did you ever try to find how does Google rank sites? If you are into marketing or have a bit of knowledge about it, you would say that via SEO.

What is SEO Audit?

An SEO audit helps to give you an in-depth overview of your website’s status and its rankings in search engines. Each and every component of your website’s content, backlink profile, the technical structure is studied in the SEO audit and then the result of your SEO campaign is displayed to you.

Reasons to Carry Out an SEO Audit
If your website isn’t performing properly, your rankings might get dropped and traffic will also below. Problems such as little keywords, improper website structure or duplicate content affect your target audience, leading to low performance of your website.
An SEO audit helps in determining the flaws on your website and gives an effective solution to resolve them. In simple words, SEO audit identifies your website’s weaknesses and beats them to convert your leads into potential customers.

On-Page SEO

In on-page SEO all technicalities such as textual/visual content, quality of the code used and user-friendliness of your website are checked. The main things that on-page SEO focuses on are keywords in the title, keywords in H1, keywords in the meta description, keywords placement, etc.
This helps to rank your website higher in the search engine, ultimately increasing your website traffic.
URL Structure
Site Errors

Off-Page SEO

Link Building

SEO Link Building services means getting hyperlinks from other websites to yours. It offers benefits such as improving website ranking, generating more traffic, increasing organic website traffic, building website reputation and overall business growth.
  • Link building strategies
  • Link building resources
  • Plan execution
  • Tracking and reporting

SEO plays a key role in boosting your online presence. Therefore, you shouldn’t miss implementing all the SEO practices mentioned in this article. But make sure you follow Google’s algorithms to stay away from any sort of penalty. 

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